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Chief Marketing Officer

TalentAcquisition.work

Job Category

General

Job Type

Full Time

Location

United Arab Emirates

City

Abu Dhabi

Description

We are seeking an experienced and innovative Chief Marketing Officer (CMO) to lead the marketing strategies of a leading currency exchange company in Abu Dhabi. The ideal candidate must have extensive experience in digital marketing, current industry trends, and emerging technologies with a strong background in digitization within the financial and banking industry. This role requires a visionary leader who can drive brand awareness, customer engagement, and revenue growth through cutting-edge marketing techniques.

Job Details

Key Responsibilities:
  • Develop and implement a comprehensive marketing strategy aligned with the company's objectives and growth plans.
  • Lead digital transformation initiatives, ensuring seamless integration of advanced marketing technologies and automation tools.
  • Oversee brand positioning, advertising, public relations, and corporate communications to enhance market presence.
  • Drive customer acquisition and retention strategies through data-driven marketing campaigns, loyalty programs, and CRM initiatives.
  • Utilize SEO, SEM, PPC, social media, and email marketing to optimize customer outreach and digital engagement.
  • Lead the development of mobile applications and web-based platforms to enhance the customer experience.
  • Analyze market trends, customer behavior, and competitor strategies to ensure the company remains at the forefront of the currency exchange industry.
  • Collaborate with product, sales, and IT teams to implement omnichannel marketing strategies and improve digital banking services.
  • Establish and manage partnerships with third-party vendors, influencers, and financial technology providers.
  • Monitor marketing performance through KPIs, ROI analysis, and predictive analytics to optimize campaigns and budgets.
  • Ensure compliance with regulatory requirements related to financial services marketing.

KPIs AND WEIGHTAGE:
  • Customer Acquisition & Retention – 25%
  • Digital Engagement & Conversion Rates – 20%
  • Brand Awareness & Market Positioning – 15%
  • Revenue Growth & ROI on Marketing Campaigns – 20%
  • Innovation & Digital Transformation Initiatives – 10%
  • Regulatory Compliance & Risk Management – 10%

INTERNAL AND EXTERNAL INTERACTIONS:
INTERNAL:
  • Executive Leadership Team
  • Sales & Business Development
  • Product & IT Teams
  • Finance & Compliance Teams
  • Customer Service & Operations
EXTERNAL:
  • Advertising & Digital Marketing Agencies
  • Financial Technology Partners
  • Regulatory Bodies & Compliance Authorities
  • Influencers & Media Partners
  • Customers & Key Stakeholders

Qualifications & Experience:
  • Bachelor’s degree in Marketing, Business Administration, Finance, or a related field (Master’s/MBA preferred).
  • Minimum of 10+ years of experience in marketing, with at least 5 years in a senior leadership role.
  • Proven experience in the financial, banking, or currency exchange industry is mandatory.
  • Strong background in digital marketing, fintech innovations, and customer experience enhancement.
  • Expertise in marketing automation tools, data analytics, AI-driven marketing strategies, and CRM platforms.
  • Strong leadership skills with the ability to inspire and manage cross-functional teams.
  • Excellent communication, analytical, and decision-making abilities.
  • Experience in managing multi-million-dollar marketing budgets and delivering measurable business impact.

PREFERRED SKILLS:
  • Knowledge of blockchain, digital payments, and AI-based financial technologies.
  • Experience in regulatory compliance within the financial marketing sector.
  • Strong understanding of customer segmentation, personalization, and omnichannel engagement.
  • Ability to work in a fast-paced, dynamic environment and adapt to market changes.

WHY JOIN US?
  • Opportunity to lead a digital transformation in the financial services industry.
  • Be a key contributor to a fast-growing currency exchange company in the UAE.
  • Competitive salary, performance-based incentives, and comprehensive benefits package.
  • Collaborative work culture with a focus on innovation and excellence.

Statements in this job description are intended to reflect, in general, the duties and accountabilities of the job, but are not to be interpreted as totally inclusive.

  • Posted on

    07-02-2025

  • Languages Known

    English  

  • Experience

    10 - 16 Years

  • Qualification

    Relevant Bachelors Degree

  • Vacancies

    1
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